BBA First Semester E-Book
Principles & Practices of Management E-Book For PDF Download File
Syllabus
UNIT – I
Introduction to Marketing
Definition, Nature & Scope of Management; Management as both art and science; distinction
between managers and administrators; Managerial Roles & Skills; Functions of Management.
UNIT – II
Management Thought & Fundamentals of Planning
Evolution of Management Thought: Classical (Taylor, Fayol, Max Weber), Human Relations
(Mayo), Behavioral (McGregor), Systems & Contingency approaches; Planning: Importance,
Objectives, Steps, Types (strategic, tactical, operational), MBO; Decision-Making: Meaning,
Steps in process.
UNIT – III
Organizing
Organizational Structure: Principles of organizing, Formal vs informal, common organizational
structures, departmentalization, line–staff authority, span of control ; Authority & Responsibility;
Delegation & Decentralization.
UNIT – IV
Staffing, Directing & Controlling
Staffing: Recruitment, Selection, Induction & Orientation; Directing: Meaning, Elements,
Importance, Supervision, Coordination; Communication: Process, channels, barriers; Control
Mechanisms: Types of control, Steps and Challenges.
UNIT – V
Contemporary Challenges & Trends
Digital Transformation in Management: Meaning and Scope; Data Driven Decision Making:
Meaning and Significance; Remote Work and Hybrid Teams; Ethics in Management;
Sustainability: Meaning and Importance.
