Marketing Management (Marketing Elective Subject) MBA I sem E-Book

Marketing Management MBA I Semester E-Book

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                                                                                             Contents

                                                                                  Unit Name

UNIT - I     ORIGIN OF MARKETING

UNIT - II     MARKET SEGMENTATION

UNIT - III    DESIGNING MARKETING PROGRAM

UNIT - IV    CONSUMER AND INDUSTRIAL MARKETS

UNIT - V      MARKETING CONTROL AND CONSUMERISM