BBA First Semester E-Book
Basics Of Business Economics E-Book For PDF Download File
Syllabus
UNIT – I
Introduction to Business :
Concepts of Business, Profession, Employment; Forms of Business Organization: Sole
Proprietorship, Partnership, Cooperatives and Company Form – Characteristics,Advantages and
Disadvantages.
UNIT – II
Basic Economic Concepts :
Definition, Nature & Scope of Business Economics; Micro vs Macro
perspectives, Relationship with other disciplines; Scarcity, Choice, Opportunity cost, Incremental
cost, marginalism, equi-marginal principle.
UNIT – III
DemandAnalysis
Determinants, law of demand, movement vs shift, price/ income/ substitution
effects; Elasticities: price, income, cross; Demand Forecasting: Methods.
UNIT – IV
Production & CostAnalysis :
Short- and long-run concepts, law of variable proportions, returns to scale;
Cost Concepts & Classification: fixed/ variable, average/ marginal, sunk, opportunity cost; Break-
EvenAnalysis (BEP): Definition.
UNIT – V
Market Structures & Pricing Strategies :
Features of perfect competition, monopoly, monopolistic competition, oligopoly;
Pricing strategies; Inflation: Definition.
