Advertisement and Retail Management(Marketing Elective Subject) MBA III sem E-Book

 Advertisement and Retail Management (Marketing Elective Subject) MBA III Semester E-Book

E-Book PDF Download File Syllabus

                                                                                             Contents

                                                                                  Unit Name

UNIT - I     INTRODUCTION TO ADVERTISING

UNIT - II     AD MEDIA SELECTION

UNIT - III    RETAIL MANAGEMENT

UNIT - IV   RETAIL TRENDS

UNIT - V    RETAIL ISSUES & CHANGES